news detail

The Car for Young Professionals - Percept OOH

07 Nov 2008
Source : Afaqs
URL : http://www.afaqs.com/perl/advertising/creative_showcase/index.html?id=7632&media=OOH


Client: Tata Motors
Advert title(s): Young professionals
Creative Agency (Name, City, Country): Percept OOH, Mumbai, India
Work type: Client work
Published: Yes
Date of publication / release:
Other additional credits:
Copy:
Concept Note: “The Car for young Professionals” is displayed in a larger than life format at various locations across Mumbai. The Billboards are strategically placed for multiple exposures and is less than likely to escape the attention of the TG, and the crisp communication drives home the point.