Percept Out-of-Home, the media division of Percept Limited, has recently handled the outdoor duties of the brand BISON PANELS, A brand of NCL Group of companies, for their foray into the North Market.
Percept Out-of -Home handled the outdoor launch of the brand across Delhi NCR.
NCL Group of companies is into manufacturing a range of building materials. The objective of the Group is "to provide comfortable housing at an affordable price".
Bison Panel is basically a multi-purpose Cement Bonded Particle Board (CBPB) manufactured by NCL Industries Limited for first time in India, in Technical Collaboration with BISON WERKE of Germany.
It is an eco friendly board and does not contain any hazardous material like Asbestos or harmful/strong chemicals. The wood used is of plantation wood and species like Eucalyptus, Poplar etc., thus conserving regular forest wood.
Bison Panel is the only Cement Board that gives smooth surface on both the sides and can be used for both internal/external applications.
With this launch and association, Percept OOH brings to the table one of the largest national network of on ground presence in 19 locations and a dedicated team of over 100 professionals with in-depth knowledge and skill sets to offer customized and relevant solutions to clients in the least turnaround time. Percept Out-of-Home also leverages the strengths of Percept’s diverse portfolio and expertise to provide successful OOH solutions for its clients. |