Percept Out of Home, a division of Percept Ltd., kept busy this year with quite a few campaigns under its belt across the sectors- Hospitality, Telecom, Retail, IT and Entertainment namely, Ginger Hotels Pvt. Ltd – a product from the Tata Group in the hospitality sector; the Spice mobile campaign in the telecom sector; Big Bazaar, the supermarket giant from the Future Group stable in the Retail sector; and PDM’s Electronic Music Festival - Sunburn 2009 in the Entertainment sector.
Sharing the secret to keep afloat in this tough time Sanjay Pareek, President, Percept OOH, said, “All these campaigns are distinctively different in terms of their creatives, locations, logistics, target audience and other elements. The key to success in the ‘out of home business’ is innovation, use of media ambient and the campaign durations. Each and every campaign was planned out meticulously, with a great deal of accuracy and out-of-the box thinking.”
Ginger Hotel’s objective was to execute an outdoor campaign to create a buzz about their new hotel launch in Pune near the Wakad – Chinchwad highway. This new offering provided all the features of Smart basics such as Smart space, Safe zone, Gymnasium, meeting room, and a self check-in kiosk, and was geared to make the guest’s stay comfortable and pleasant. Percept-OOH executed a month long campaign across the city of Pune.
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Spice mobile launched their new mobile which has the capability of connecting to both the GSM and CDMA networks. Percept Out Of Home, Kolkata, signed up the account for the North East India market. Spice Mobiles Ltd. is a part of Spice Corp, a multi-faceted group with an exclusive telecom eco-system in India. The Spice mobile campaign has 35 Media across Seven States in North East India.
Big Bazaar executed the campaign only in the Mumbai market with an objective to boost their sales in their Mumbai and Navi Mumbai stores. Big Bazaar, a Future Group offering, was focused on positioning their brand as a family hypermarket shopping experience.
The Sunburn 2009 Music Festival, a PDM & Nikhil Chinappa joint initiative, is being held for the third consecutive year in Goa. The task was to attain extensive awareness for the event in Mumbai from where the maximum crowd is expected, and mammoth hype in Goa, the location where the event will take place from 27-29 December, 2009. The Percept OOH campaign will run in Mumbai for a fortnight, while it will be executed across Goa for an entire month.
Percept Out-of-Home leverages the combined strengths of Percept’s network and expertise to provide successful solutions for its clients.
Founded in 2003, Percept Out-of-Home (Percept OOH) has successfully created a shift in the industry's perspective in India - from conventional Outdoor media to an all-encompassing 360-degree Out-of-Home communication solution. Percept Out-of-Home has 3 sub-verticals - Percept Outdoor, Percept Retail and Percept Rural functioning under it. Percept Out-of-Home leverages the combined strengths of Percept’s network and expertise to provide effective solutions for its clients. Percept Out-of-Home is a division of Percept Limited, an entertainment, media and communications company. With capitalized billings of about INR 26.16 billion (FY’09), Percept, today, is at an enviable leadership position with a team of over 1,000 people and 62 offices across India and the Middle East. |