rural detail

ICICI Bank - Rural Banking

More then 14000 people visited the stall

Data of 5891 interested customers was captured

 

Objective :
  • Create awareness for all the products.
  • Create data base of interested customers.

Concept :

To familiarize the TG with banking as a concept two games were created

                                   Snake n ladder

 

  •    Ladder represented

            saving one would make in bank

            Insurance that would reap benefits in future

            Loan that would help them to start new activity which will help them improve their financial status

           Snakes represented

            Uncertain losses due to flood

            Loans for unplanned event – medical expenses etc.

            Loss in agri product due to bad climate etc..

            1 to 100 blocks represented life span

           “ every individual wants to live for 100 year

  •  Wheel of fortune Activity

     

  •        Wheel of fortune game had two section

            Wheel – to be rotated

            Model village

           All the different division were marked on the wheel

            Tractor loan division

            Farm loan

            Jelewery loan division

            Banking division , etc…

           Participant was asked to rotate the wheel. The wheel would stop at a particular division , for eg. Farm loan.

           Participant would then asked to show the services which one would avail through that particular division , for eg. Show pump set in the field which can be purchased by taking farm loan or build a godawan

Output :

        Data base generation

 

          Daily lucky draw was conducted  winner would get Titan watch

 

          To participate visitor would have to fill a coupon

 

          All the required was captured in the coupon

 

          Name

 

          Age

 

          Family size

 

          Address

 

          Farm size

 

          Tele phone number / cell number

 

          Product which he is interested

 

          By when would he like our customer relation officer to visit him