rural detail

Pidilite
Objective :

To create a program that will help Pidilite to exploit maximum market potential for DDL Binder (Lime Binder) and Piditint (Colour Stainer)

Concept :

The highlight of this activity was the live play "Asli Nakli" which brings forward the qualities of the products in a entertaining manner thus increasing the recall value in the Rural Market.

The play is followed by an interactive game session - Asli Nakli and lucky draw.

Coverage :

Market- Andhra Pradesh.

Target- Ugadi festival in AP

District

VAN-1- Chittoor, Prakasham/Ongole

VAN-2- Guntur, Nellore