rural detail

DKT
Objective :
 
Increase sales.

Concept :
  • Reaching out to existing outlets situated in the interiors ( medical shops)
  • Convincing and Making product available at non traditional formats ( pan bedi, grocers , barber , liquor , etc.)
  • Increasing awareness through merchandising

     

 

 

Coverage :

West Bengal, Andhra Pradesh, Karnataka, Maharashtra, Madhya Pradesh, Uttar Pradesh, Rajashtan, Gujarat, Delhi NCR.

Output :
 
  • Increased in sales by 23% in December 07 vis-a-via December 06 
  • 16 % increase outlets
  • Awareness through branding