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Idea Cellular
Objective :
 
  • •Increase subscription base
  • Aggressive Customer acquisition focus & Increase usage
  • •Establish Brand – Idea
  • •Strengthen Distributor ties 
Concept :

A 2 days per village activity based on interactivity through games and lucky draws and individual selling of product. The cycle ends with a free moview screening for the Idea Customers.

 

 
Coverage :
 
Reached villages with POP strata below 15000 starting from UP, MP, Maharashtra, Kerala
Output :
  
Average of 4800 new connection in 100 days.
 

 
 
 
 
 
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