Binani Cement |
| Objective : |
- To create awareness for the Binani Cement
- Arouse interest
- Bring the brand into the consideration set
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To increase distribution network
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| Coverage : |
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§Villages with population of 5000 to 12000 in Districts of Panchmahal, Dahod , Jamnagar, Porbandar , Junaghad |
| Output : |
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Reached 210 villages with population of 10,000 to 4,000 in 70 days
- Generated data base of
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Identified 118 new retailers
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