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LG Brand Shoppe
Category :
Consumer Electronics and Home Appliances
Client Brief :
To Adapt the international design to Indian conditions and execute the stores in India
Research Findings :
LG is market leaders in most categories in the segment but is not perceived as a premium brand
Key Insights :
Quality Product display can help in improving the brand perception and help in pushing premium SKU’s
Solution :
Generating all the unit and store drawings and adapting them to appeal to the Indian Consumer and fabricating stores
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