GMR |
| Category : |
| World Class Civil Aviation Facility |
| Client Brief : |
| Requirement of awareness to the public & fast mobility to the
Rajeev
Gandhi
International
Airport
with minimum traffic congestion & extensive visibility.
|
| Research Findings : |
| Growing traffic conditions & distance of the new airport which is 45kms from the city required easy connectivity routes with special & diverse directional signages which meant an early and timely arrival to the airport vicinity.
|
| Key Insights : |
| "search mode mind" set of the commuter public looked at the directional sign as a GPRS system to clearly indicate & properly guide them to their destination with minimal hassle & maximum accuracy.
|
| Solution : |
| 250 Directional signages of size 6x4 and 4x3 were fabricated & installed at accurate points around the city & the five corridors leading to the airport for easy connectivity for the domestic and international passengers. The material used was Retro reflective - HIP material (high intensity prismatic) made by 3M so as to enable 100% visibility of the signage during the day & night as well. After extensive research these signages were installed at such a height that it was easy for any 2 & 4 wheelers to see the signages. Materials used were 100% compliant with the Indian Road Congress specifications.
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