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Canon Experience Store
Category :
Imaging Products-Camera/Camcorders/Photo Printers
Client Brief :
To develop a
sleek, contemporary and functional display
for Canon consumer Products
Research Findings :
The display in the present Experience Store were bulky and did not gel with the Brand Design which is stylish, sleek ,innovative and of high
quality
Key Insights :
Purchase of
imaging products can be triggered by outstanding clutter breaking display.
Solution :
Creating a new retail store design with the theme “Photoframes”.All displays are in the form of
a stainless steel rimmed photo frames. Red
glass is used in back wall paneling to give richness and reinforce the Canon brand color. The glass with its reflective quality induces pleasant
lighting effect to the store
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