LG - IT Store |
| Category : |
| Personal Computing Products (Laptops,PC’s) |
| Client Brief : |
To Adapt the international design to Indian conditions and execute the Pilot Store in India
|
| Research Findings : |
|
LG has little presence in Personal Computing Products but strong in peripherals like monitors,optical drives.Brand LG is weak in the category and has a feeble recall value |
| Key Insights : |
|
Superior Technical Configuration and the corresponding price can induce brand switching |
| Solution : |
|
Generating all the unit and store drawings and adapting them to appeal to the Indian Consumer and completing the store in 20 days time including Civil Work,Fixtures and Branding |