7UP |
| Category : |
| carbonated beverage |
| Client Brief : |
| optimise distribution of 7UP in the self service retail format making 7UP more shopable |
| Research Findings : |
route taken by the shopper varies by formats with different shopping missions
|
| Key Insights : |
leverage all shopper trips |
| Solution : |
| the solution components were designed and deployed to intercept shopper at key locations once inside the store to maximise visbility for the brand 7UP |