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Mumbai Turning Black
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Canon printers wanted to increase their market share for printers in Mumbai.
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We created a teaser and reveal campaign with an activation plan for greater brand recall.
While the media had a teaser campaign with the caption "Mumbai Turning Black" the activation theam relolved around a emotional connect and thus a greater brand recall. Groups of Activation Teams were dressed in black with black umbrella's were placed at strategic points to help commuters to reach the Auto/Taxi stands from the stations on a rainy day or sunny afternoon. The same was also taken forward and executed at Siddhivinayak on Tuesday and Mahim church on wednesday which sees maximum traffic congregation of TG from all across Mumbai.
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